Recommended by David

Here is a template for product testimonials which you can use in your own business. It is based on one I have successfully used in the past and will require very little modification before you can use it for your own product.

The template has two parts: a covering letter and a separate product questionnaire. The covering letter assumes that you have already asked your contact to review your product. In this case, the product is assumed to be a two disk (i.e. CD/DVD) set, but the template can be easily changed for any other type of product.

1) Covering Letter

Dear (name)

Thank you so much for offering to help me with the launch of my product, “XYZ”.

I should be most grateful if you would help me by answering the questions on the attached sheet. I should like to be able to quote from your answers to (a) and (b) as endorsements of my product, so please write in full sentences using your own words and based on your own experience. Your answers to (c) will help me revise / improve the product.

The package I have provided includes a general introduction to what the product includes. Please read that sheet now and physically inspect the product and then answer question 1 before playing any of the disks.

Please answer questions 2 and 3 having viewed / used the relevant disk and questions 4 and 5 when you have used the whole product.

I am aiming to run a small test campaign in (enter month). That being so, it would be especially helpful, if you could return the questionnaire by (enter earlier date).

I hope you enjoy the product and find the information valuable.

Thank you once again for helping me. I shall be delighted to reciprocate at any time.

Yours etc

 

PS Should you have any queries, please either email me at (email address) or ring me on (phone number).

 

b) Product Questionnaire

Name of Product Reviewer:

1) If you were buying this product, what do you feel would be a fair price?

2) Disk 1, (title)

(a) what I most liked about the disk 

 

 

(b) what specific benefit I got from this disk

 

 

(c) anything I didn’t like about the disk

 

 

3) Disk 2, (title)

(a) what I most liked about the disk 

 

 

(b) what specific benefit I got from this disk

 

 

(c) anything I didn’t like about the disk

 

 

4) The Product as a Whole

(a) what I most liked about the product 

 

 

(b) what specific benefit I got from this product

 

 

(c) anything I didn’t like about the product

 

 

(d) Having viewed / used both disks, what value would you put on the product?

 

 

5) Your Preferences

(a) I should like to be able to use extracts from your answers as a testimonial for my product. The testimonial will be much more credible if I may use your full name and some other identifying information (such as: city, company and / or website). How would you like your information displayed?