I know we’re pushing the boundaries of technology all the time, but I’m beginning to wonder whether the “big boys” in the internet industry ought to curb some of their ideas. Unless the industry begins to police its excesses, I can only see that the day is getting nearer when legislation is introduced to govern [...]
Affiliate marketing is not a subject that I’ve addressed on this blog before now - so perhaps this post is overdue. When addressing any new topic, there’s a temptation to start with a beginner’s guide but today I want to help you learn via a case study.
So, by way of a very quick introduction, let’s [...]
My final thoughts (at least for now!) on testimonials - particularly product testimonials. We’ve all seen them: some salesletters seem to have reams and reams of testimonials for the product being promoted. But who do you approach for them, especially when you are starting out?
I think the key here, as in everything else to do [...]
