My final thoughts (at least for now!) on testimonials - particularly product testimonials. We’ve all seen them: some salesletters seem to have reams and reams of testimonials for the product being promoted. But who do you approach for them, especially when you are starting out?
I think the key here, as in everything else to do [...]
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Testimonials —
Category Archives: Testimonials
Testimonials - who to approach for them
A Template for Product Testimonials
Here is a template for product testimonials which you can use in your own business. It is based on one I have successfully used in the past and will require very little modification before you can use it for your own product.
The template has two parts: a covering letter and a separate product questionnaire. The [...]
Testimonials
If you’re the recipient, there’s probably no bigger boost to your ego than receiving a testimonial or recommendation. You will know exactly what you did to achieve that testimonial (how you bent over backwards to help, how you went the extra mile to give great service etc.) and you’ll feel that getting that testimonial was [...]
