Affiliate marketing – a case study

Affiliate marketing is not a subject that I’ve addressed on this blog before now – so perhaps this post is overdue. When addressing any new topic, there’s a temptation to start with a beginner’s guide but today I want to help you learn via a case study.

So, by way of a very quick introduction, let’s just quickly remind ourselves why affiliate marketing is commonly accepted as the easiest way to starting making money from the internet:

you don’t need your own product

you don’t need to design a salesletter

you don’t need your own payment processor

you don’t deliver the product yourself

you don’t have to give any customer support

The best product producers also provide their affiliates with their own (ie affiliate) promotional materials, so all you have to do is to bring the product to the attention of a reader.

Okay, that’s enough by way of introduction. Now let’s get on with the case study.

Those of you who are already subscribers will have recently received from me a link to the “Supertip” e-book containing some very original ideas about making money from the internet. To get the most out of this article, you’ll need a copy of that e-book. If you haven’t already got one, you can get your copy by

clicking here.

Now the content of the e-book itself is excellent; but if you also want to make money from it directly (100% commissions!), the author does provide his own additional promotional material just for affiliates. This includes the “Guru Guide” showing the exact methods that some others have used to promote the e-book.

Now if you are on the lists of a few other internet marketers, you may sometimes receive the same identical e-mail from more than one of them promoting the same product. This is where the marketers are using the product provider’s own promotional material, without even taking the time to put their own slant on it. You even see some of the so-called “big names” doing this. If I receive any of these identical e-mails, I just ignore them in the knowledge that the marketer is “product pushing”, as they obviously have no real interest in the product because they haven’t taken the time to look at it personally.

So one of the keys to making a success out of affiliate marketing is to personalise your approach to the product being recommended and by applying your own original thinking. The case study I have for you is covered in detail in a free report. It shows how one man applied his own original thinking to promoting a product. Again, and I stress this, to get the best results don’t make your own promotions identical, but use the report as a catalyst to stimulate your own creative thought.

You can use the principles and apply them to any product, but the report is actually based round promoting the “Supertip” e-book, so you will find it especially helpful, if you are intending to promote that product yourself.

Pick up your free report of the case study by clicking here.

Before I wrote this article, I had just finished reading the report again. As a result, I have decided to use one of the ideas I’ve picked up from the report. I can honestly say that I have not used this idea myself before. The idea is to use a bonus of my own to promote someone else’s product.

So this is what I am going to do for anyone buying into the Supertip product, through me, before Saturday, 14 March:

I shall give you my own special bonus of “The Affiliate Marketing Success Road Map”. This is a 41 page guide to affiliate marketing and normally sells for $37.95; but as I’ve just got the rights to it, and not yet started promoting it, I’ve decided to give it to you as a thank you bonus. You will, of course, get this bonus on top of the $511 bonuses already given within the Supertip product itself.

I’ll be sending my special bonus out in just one mailing on Saturday 14 March, to everyone who has invested in the Supertip product (including those who have already bought into it prior to this article).

The clock is running: just 5 days left to qualify!

Testimonials – who to approach for them

My final thoughts (at least for now!) on testimonials – particularly product testimonials. We’ve all seen them: some salesletters seem to have reams and reams of testimonials for the product being promoted. But who do you approach for them, especially when you are starting out?

I think the key here, as in everything else to do with testimonials, is credibility in the eyes of the reader. The way seems to be that established marketers approach other marketers for testimonials for their new product. The one approached for the testimonial is usually seen as an “authority figure” – the bigger the name of the internet marketing “guru” the better. 

Now, I don’t know whether it’s just me, but I think this approach is beginning to wear a bit thin in terms of credibility. It’s starting to get predictable: marketer A gets a product testimonial from marketer B who then promotes the product to their own list. Sure enough, before you know it: marketer B gets a product testimonial from marketer A who promptly tells his own list about it. And once you bring in the marketers from the rest of the alphabet… The term “feathering each other’s nest” springs to mind and this, of course, detracts from the impartiality of the one giving the testimonial.

Now for those of us, who aren’t acknowledged as gurus, this is good news. It means that we can promote our products with legitimate testimonials. But who should we approach for them? And how do we ensure that the resulting testimonial exudes credibilty.

Well, we’ve already covered the second part in a previous post: by asking for specifics. Specifics quoted in a testimonial show that the “giver” is a genuine user/reader of the product.

As for the “who”, I tend to aim for someone coming from the same “background” as my target market. You need someone that the reader can identify with, someone who used to have the same problem (before buying the product).

An alternative is to approach people from the same group, for example, other subscribers to your blog. Just ensure that you append the words “subscriber to (your blog name)” to the description of the person giving the testimonial.

Something I’m very fond of is to reward people for their effort, whether it be for being regular buyers, providing regular blog comments or whatever other yardstick you wish to apply. This idea is borrowed from sport (at least, here in the UK – I’m not sure whether this concept is known elsewhere). A testimonial game for a player is where the named player receives the proceeds from the game.

I think there’s something poetic about giving away your new product as a reward (testimonial) in return for the recipient giving you a testimonial for the product.

How to Get Indexed by Google

Something a bit different for this post. I’ve still got a few more thoughts on testimonials that I’d like to share with you, but I’ll defer them for now. What is different about this post is that it has been prompted by one of my subscribers, who e-mailed me with the question: “How do you go about getting your personal blog listed on the Internet?” I thought I’d answer the question publicly, as other readers might be wondering the same.

I’m going to use 2 bits of poetic licence when answering the question. Firstly, I’m going to change “personal blog” to “website”, as the problems and solutions are the same. This way this article should be relevant to more people. I’m also going to confine this article to how to get indexed by Google – it being the most popular search engine.

Firstly, you need to download the Google Toolbar by clicking here.

Versions are available for both Internet Explorer and Firefox. Download the right version for your browser, and then install it.

Next, click in the toolbar search box and enter the address of your website in the usual format (e.g www.yourwebsite.com) and then click search. If your site appears in a new window, then the good news is that your site is already indexed by Google and you just need to concentrate on getting traffic to it. That, of course, is a whole new ball game (check out other relevant articles on my blog by finding the “Tag Archives” section on the right and clicking on “traffic”.

If the new window doesn’t display your site, it will show a “Sorry …” message. However, because Google couldn’t find your site, it will alert its spiders to go looking for it the next time they’re in your area(!)

So, give the spiders 3 or 4 days to do their stuff, and then repeat the search in the Google toolbar. You should find that your website now displays, which means that your site has been indexed.

I hope that this article helps, especially, if you were the one who asked me the question; and if you are: thank you for inspiring this article.

Speaking of inspiration, I’ve just added quite a few new quotes to the “Words of Wisdom” section. So, if your motivation is flagging, top it up by going to the “Words of Wisdom” section, which you’ll find by  looking on the right under the “Categories” heading (if it’s not showing, click on the “Home” link first).

A Template for Product Testimonials

Here is a template for product testimonials which you can use in your own business. It is based on one I have successfully used in the past and will require very little modification before you can use it for your own product.

The template has two parts: a covering letter and a separate product questionnaire. The covering letter assumes that you have already asked your contact to review your product. In this case, the product is assumed to be a two disk (i.e. CD/DVD) set, but the template can be easily changed for any other type of product.

1) Covering Letter

Dear (name)

Thank you so much for offering to help me with the launch of my product, “XYZ”.

I should be most grateful if you would help me by answering the questions on the attached sheet. I should like to be able to quote from your answers to (a) and (b) as endorsements of my product, so please write in full sentences using your own words and based on your own experience. Your answers to (c) will help me revise / improve the product.

The package I have provided includes a general introduction to what the product includes. Please read that sheet now and physically inspect the product and then answer question 1 before playing any of the disks.

Please answer questions 2 and 3 having viewed / used the relevant disk and questions 4 and 5 when you have used the whole product.

I am aiming to run a small test campaign in (enter month). That being so, it would be especially helpful, if you could return the questionnaire by (enter earlier date).

I hope you enjoy the product and find the information valuable.

Thank you once again for helping me. I shall be delighted to reciprocate at any time.

Yours etc

 

PS Should you have any queries, please either email me at (email address) or ring me on (phone number).

 

b) Product Questionnaire

Name of Product Reviewer:

1) If you were buying this product, what do you feel would be a fair price?

2) Disk 1, (title)

(a) what I most liked about the disk 

 

 

(b) what specific benefit I got from this disk

 

 

(c) anything I didn’t like about the disk

 

 

3) Disk 2, (title)

(a) what I most liked about the disk 

 

 

(b) what specific benefit I got from this disk

 

 

(c) anything I didn’t like about the disk

 

 

4) The Product as a Whole

(a) what I most liked about the product 

 

 

(b) what specific benefit I got from this product

 

 

(c) anything I didn’t like about the product

 

 

(d) Having viewed / used both disks, what value would you put on the product?

 

 

5) Your Preferences

(a) I should like to be able to use extracts from your answers as a testimonial for my product. The testimonial will be much more credible if I may use your full name and some other identifying information (such as: city, company and / or website). How would you like your information displayed?

Your New Year’s Resolution

A new year; a new start. This is the time of year when many of us make some sort of evaluation of our lives so far, and make a commitment to change or improve ourselves in the year ahead through New Year’s Resolutions. A “resolution” at this time of year is lightly interpreted as an “intention” (to change, or whatever). This is why many people make the same resolutions each year having failed to stick with them in the previous one. The stricter definition of the word “resolution” is much more demanding of us: boldness and firmness of purpose. It is relatively easy to be bold for one day, especially when others are doing the same, as on New Year’s Day. At any other time, on our own, the belief in what we are doing (our SELF belief) is crucial to the success of our “boldness and firmness of purpose”. Here’s a short video to help your self belief, not just today, but beyond – view it whenever your “firmness of purpose” is under attack.

I wish you all you wish yourself in 2009.